A/B Testing Ideas

Certainly! Here are five A/B testing ideas for a summer event aimed at improving employee engagement and satisfaction at KPMG, with a focus on achieving a target score of 0.8 or higher:

1. Event Format: In-Person vs. Virtual

• A: Host the summer event in-person at a local venue with activities, food, and networking opportunities.
• B: Host a virtual summer event with interactive online activities, games, and breakout sessions.
• Goal: Measure employee engagement, satisfaction scores, and participation rates to determine which format resonates more with employees.

2. Activity Type: Team-Building vs. Relaxation

• A: Organize team-building activities such as obstacle courses, scavenger hunts, or group challenges.
• B: Offer relaxation-focused activities like yoga sessions, meditation workshops, or wellness seminars.
• Goal: Assess which type of activity leads to higher employee satisfaction and engagement levels.

3. Communication Channels: Email vs. Internal Messaging Platforms

• A: Promote the summer event through traditional email campaigns with detailed information and RSVP links.
• B: Use internal messaging platforms (like Slack or Microsoft Teams) for event announcements, reminders, and engagement.
• Goal: Evaluate which communication method results in higher attendance and engagement rates.

4. Food Options: Catered vs. Potluck Style

• A: Provide a catered meal with a variety of options to accommodate different dietary preferences.
• B: Organize a potluck-style event where employees bring dishes to share, fostering a sense of community.
• Goal: Measure employee satisfaction with food options and overall event enjoyment.

5. Incentives: Prizes vs. Recognition

• A: Offer prizes for participation in activities, such as gift cards or company swag.
• B: Focus on recognition, highlighting employee contributions and achievements during the event.
• Goal: Determine which approach leads to higher engagement and satisfaction scores among employees.

Implementation Tips:

• Ensure you have a clear method for collecting feedback after the event, such as surveys or polls.
• Consider running these tests in different departments or teams to gather diverse insights.
• Analyze the results to identify trends and preferences that can inform future events.

By testing these ideas, you can gather valuable data to enhance employee engagement and satisfaction at KPMG's summer event.